It wasn’t the formula that changed — it was the feeling when she opened it.
Her lipstick always got compliments after use — smooth texture, rich pigment, lasting power.
But she asked us:
“Why aren’t customers sharing unboxing videos?”
“Why do some buyers say it feels ‘cheap’ before trying?”
🔍 Her issue wasn’t product quality.
It was the opening moment — thin plastic, no weight, a hollow snap.
We gave her two prototypes:
1️⃣ Soft-close magnetic case
🔸 Silky resistance when closing
🔸 Quiet click — feels luxurious
2️⃣ Firm “Snap-on” closure
🔸 Crisp pop sound
🔸 Instant “lock-in” feedback — preferred by younger users
🎯 We tested both. Results?
- Magnetic case: more TikTok-worthy, increased engagement
- Snap-on case: better in-store conversion at mid-price retailers
📌 Same product. Different impact.
Because in the U.S. East Coast market, “how it opens” sets the tone — luxury, confidence, and even giftability begin before first swatch.
🔑 Keyword takeaway: Sensory design = emotional trust = higher conversion
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🌐 Curious how tactile design can elevate your lipstick line?
Let’s build an experience they remember from the first click.
👉 www.yscosmetic.com
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