When Lila launched her indie makeup brand, she focused on creating high-pigment formulas and long-lasting products. But after months of perfecting her lipstick and eyeshadow line, she faced an unexpected question from a retail buyer:
“Your product sounds great — but why does it look like everyone else’s?”
That’s when it hit her.
In a saturated beauty market, custom cosmetic packaging isn’t just about looks — it’s about standing out and creating a memorable identity.
Lila partnered with Yunshan Packaging to develop lipstick tubes and eyeshadow palettes that reflected her bold, modern style: sleek matte tubes with metallic finishes, embossed logos, and custom-colored designs that matched her vibrant shades.
Within weeks of launching the new packaging, the results spoke for themselves. Customers loved how the packaging felt in their hands, and the bold designs quickly became a conversation starter. Retailers placed reorders, and social media influencers couldn’t wait to unbox the products.
In 2025, packaging isn’t just a container — it’s the first conversation your product has with a customer. If it doesn’t make a lasting impression, your product might never get picked up.
Custom packaging doesn’t just protect — it performs.
For brands like Lila’s, that makes all the difference.
Want to elevate your makeup brand with custom packaging?
Let’s create a standout design together!
👉 Contact us now to get started on your custom packaging journey.
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